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From Product to People and Processes When you’re in the early days of a startup, everything is about the product. The team is small, decisions are quick, and the excitement of building something new keeps everyone motivated. But as the company starts to grow, things change—sometimes in ways you didn’t expect. Suddenly, you’re spending more… Read More »The Inevitable Shift in Focus as Startups Grow

In the vast sea of corporate jargon, “work culture” often emerges as both a beacon and a buzzword—promising guidance yet frequently delivering nothing more than platitudes. Employees recognize this immediately. Put simply, a company culture that is communicated top-down during all-hands, employee handbooks, or through heavily-curated events, is likely convoluted.The allure of quick fixes and… Read More »Culture cannot be commanded